Journal of Crafting Connections
Handmade Accessories with Purpose
Stories stitched into every piece.
Welcome to our journal of design, discovery, and meaningful creation.
Explore the journey of sustainable, handmade accessories that reflect artistry and culture.
Each cardholder tells a story — a tribute to local craft, mindful making, and timeless design.
More than an item — it’s a symbol of legacy, values, and connection.
Each piece is handmade in Amsterdam, carrying a story from one hand to another.
Discover your daily essential, redefined.
Small Design. Big Meaning.
Crafted with Care
Discover Our Journey: Key Milestones and Achievements
From our humble beginnings, we’ve prioritized sustainability and artistry. Our journey reflects our commitment to eco-friendly practices and the celebration of local artisans. Together, we’ve achieved milestones that connect fashion with culture, bringing you unique handmade accessories that tell a story.
Origin & Philosophy
It started with a question: Can a cardholder carry meaning?As a designer, Reza Kalani envisioned something deeper — a small object with purpose, inspired by daily life, culture, and value. CARDHΞ↓R was born as a symbol of unity, sustainability, and conscious design.
Partnership with Local Artisans & Talents
From the very start, CARDHEIR was built with local hands — connecting craftsmanship with opportunity, and bringing talent together through design.
Official Launch – 7 Aug 2025
The first collection tells stories through Amsterdam-inspired icons. Each cardholder is handmade, upcycled, and offers a modern souvenir & gift of culture.
First Global Shipment
With international orders, CARDHEIR began its global path — proving that even the smallest designs can deliver a powerful message.
Recognition as Sustainable Brand
CARDHEIR quickly resonated with creatives and conscious users, becoming more than a trend — a movement of meaningful, sustainable design.
Journal of Cardheir
Made with Purpose, Guided by Values
Our Crafting Journey
At CARDHΞ↓R, every step is intentional. From choosing natural leftover materials — cotton & denim to working with Amsterdam-based artisans, we craft meaning — not just products. This is design with a mission: sustainable, local, and full of story.
- Sourcing local materials to minimize our carbon footprint.
- Embracing traditional techniques to honor utility and artisan skills.
- Supporting local talents through fair creative work
- Designing long-lasting products to reduce waste
- Creating unique designs & icons that tell stories of culture.
Crafted with Heart
What Our Customers Are Saying
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